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🎧 This lesson is available for listening. Your browser does not support the audio element. 📘 Lesson 2. The Concept of Marketing Strategy 🎯 Learning Outcomes ✅ Understand what the term strategy means in the context of marketing. ✅ Distinguish between actions forming strategic marketing and tactical marketing. ✅ See how strategic marketing influences the … Read more

🎧 This lesson is available for listening. Your browser does not support the audio element. 👋 Welcome to the Course Hello, and welcome to the course Strategic Marketing. I’m Anna Gzhib, a marketing manager with fifteen years of experience. This course is hosted on my website: anna marketing dot pro. 📌 Today’s Topic Today we’ll … Read more

Part 2: Advanced Marketing Analytics Tools 🎧 This lesson is available for listening. Your browser does not support the audio element. ← Previous Lesson Next Lesson → 🎯 Lesson 7. Core Competence and Finding Growth Opportunities ✅ Learning Outcomes of This Lesson You will define the core competencies of your company. You will outline a … Read more

🎧 This lesson is available for listening. Your browser does not support the audio element. 🎯 Lesson 6. Strategy Discovery Tools ✅ Learning Outcomes Identify which basic competitive strategy your company is currently using. Understand how your company can move across different marketing strategies using the Ansoff Matrix. 🏆 Basic Competitive Strategies Goal = what … Read more

Part 2: Advanced Marketing Analytics Tools 🎧 This lesson is available for listening. Your browser does not support the audio element. 🔍 Part 2: Advanced Marketing Analytics Tools In this part, we’ll revisit several powerful and well-known frameworks. You likely know them already — but they’re here because they occupy a critical place in strategic … Read more

Part 1: Situational Analysis & SWOT 🎧 This lesson is available for listening. Your browser does not support the audio element. 📊 Part 1: Situational Analysis & SWOT This and the next lesson belong to the block “Searching for Opportunities.” We begin with a situational analysis — an assessment of the current state of the … Read more

🎧 This lesson is available for listening. Your browser does not support the audio element. 🎯 Learning outcomes of this lesson: ✅ You will learn (or recall) why mission and vision are important. ✅ You will write your own mission and vision. Mission Let’s start with a quick warm-up! Take a look at the mission … Read more

When defining a company’s mission, it’s essential to answer a set of strategic questions that clarify purpose, customers, value, and future direction.Peter Drucker emphasized these five questions as foundational for any organization’s mission statement. His insights are detailed in works such as: “Management: Tasks, Responsibilities, Practices” (1973) “The Five Most Important Questions You Will Ever … Read more

Introduction: From Marketing Mix to Marketing in Action In our previous article on the Marketing Mix (read it here), we discussed the 4Ps — Product, Price, Place, and Promotion — and how to shape each of them for your business. But knowing the elements is only half the story.The real question is: How do we … Read more