📑 Course Outline
1) Fundamentals of Strategic Marketing
- Lesson 1. How to Get the Most Out of This Course
- Lesson 2. The Concept of Marketing Strategy
- Lesson 3. Mission and Vision
- Lesson 4. Value-Based Marketing
2) Finding Opportunities
- Lesson 5. Analysis Tools (Part 1) and (Part 2)
- Lesson 6. Strategy Discovery Tools
- Lesson 7. Core Competencies and Growth Opportunities
3) Creating Value
- Lesson 8. Strategy Selection Tools
4) The Marketing Plan
- Lesson 9. Setting Marketing Goals and Strategy
- Lesson 10. The Marketing Plan
Description
In this course, you will develop a full marketing strategy for your company — step by step, through practical exercises. From analyzing the marketing environment to finding and choosing the right strategy. Finally, you will plan your actions and prepare a budget.
📌 Learn by Doing
The course includes video explanations and written notes with examples. In each lesson, you will complete exercises based on your company’s data. With every assignment, you will be building your marketing strategy piece by piece.
🤝 Share and Exchange Experience
The course encourages interaction with colleagues so you can receive feedback and discover new perspectives.
🛠 Master the Best Marketing Tools
We bring together tools developed by the world’s top consulting companies — including the Market Segmentation Diagram, Customer Journey Map, BCG Matrix, and more.
You will also learn how to condense a large, multi-page marketing plan into a one-page document that is easy to use daily.
🎯 Who Is This Course For?
This course is perfect for marketers who want to independently create a marketing strategy, confidently plan company marketing activities, and improve performance results.